Online reviews of local businesses are becoming increasingly prevalent and important to the decision-making of potential customers. But just how important are they, really? Can they actually be a force for helping you bring in more traffic and leads to your website, or are they more of a fancy window-dressing that you don't really need? [...]
Mobile-first indexing will soon be implemented... is your business ready? Google’s site indexing and ranking algorithm, seemingly able to scour the entire Internet and instantaneously conjure up exactly what you had been looking for, may seem like magic. But it’s not; Google assiduously builds and tweaks the algorithm to have maximum utility for [...]
Search engine optimization and Google's algorithm have moved apace—at breakneck speed. By Jeffrey Radin In 1998, two graduate students at Stanford University developed an algorithm while working on their dissertations. The algorithm—affectionately known as “Backrub”—relied on some both on and off page factors to rank the prominence of web pages. The algorithm [...]