You have to understand how a search engine finds its results before you can move forward. The way it works is that someone types in a query on a site like Google such as “New York bankruptcy lawyer.” They click the search button and then Google goes through millions upon millions of pages to find information that is relevant to the search. There is an algorithm in place that sorts websites so that the best ones come to the top when you do your search. With SEO, your goal is to make sure that you are near the top of rankings when people search for certain terms.
Your website needs to have text on it that makes sense, looks good, and has the right keywords in it. You want people to be able to find your website when they type in certain queries, so those queries have to be on your site. For instance, if you have a company that sells widgets in Manhattan then you would want widgets for sale to be a keyword that is on your website. You just have to make sure that you don’t use the same keyword too many times on one page because that is considered keyword stuffing and gets your page penalized by sites like Google.
Search engines do not stay the same as time goes on. They have to keep changing up how they sort results because of technological changes. That’s why it’s a good idea to pay attention to search optimization news if you can. Or, it’s a good idea to hire someone that can keep your site regularly updated so that you don’t miss out on any updates that could hinder your site. The digital marketing landscape is constantly changing, and without someone keeping up with the latest trends for you, your business can be left behind.
Search engine optimization is a highly intricate process and, like any other valuable service, you are going to need to work with an expert to get the results you want. The competition is even stronger for highly competitive search terms in the major cities such as New York, as you need to get an edge over your competitors to rank highly. Sherman Square Marketing is a digital agency that specializes in SEO and internet marketing. We work with companies that meet certain criteria — If you think you might be a good fit to work with us, we encourage you to check out our discovery page.